Stop Treating Consumers Like Idiots

Originally published on Medium.

Brands have a penchant these days for treating consumers like idiots:

No doubt, tactics like these drive engagement. But they also cause confusion, mistrust and anger.

Brands should respect the intelligence of consumers. Have fair, transparent pricing (see Warby Parker). Produce quality content and represent it accurately (see NPR). In doing so, you’ll build a loyal consumer base that is sustainable.