Full Stack Operator

Originally published on Medium.

Sound strategy and effective execution are critical as companies develop. Unknowns and an urgency for progress require it.

Great startups meet these demands by having a key player on the team: a full stack operator. A full stack operator is someone who can execute across non-technical disciplines, from conception through implementation.

  • They advance the startup’s substance, making an impact through strategy, UI/UX, marketing, community, policy, business development, and other non-technical disciplines.
  • They deeply understand the company’s mission, allowing them to execute with little direction.
  • They are thoughtful and perceptive, providing them with a holistic execution approach.
  • They are bold, creative and tasteful, enabling them to produce ambitious and respected work.
  • They have executional range, making them adept at spearheading business functions and strategic initiatives one day, and crafting copy and support emails the next.
  • And they have competence and good judgment, permitting teammates to trust them and grant them autonomy.

Full stack operators are as vital to a startup’s success as their developer counterparts. Make sure you have one.

I Joined Alphaworks

Over the past ten years, founders increased their focus on the VC community. And VCs earned it. VCs replaced their impenetrable veil with concerted efforts to connect with companies and to help them at their earliest stages. Incubators popped up all over the world. Content proliferated. Firms hired community managers. Approachable Angels and Micro-VCs emerged in throngs. And the bilateral adoption of investment portals has made for a more efficient marketplace.

While a vibrant ecosystem arose that strengthened the bonds between startups and VCs, each startup's individual community has fallen by the wayside. And by "community," I mean a startup's users, customers, partners and fans. Startups have gotten great at serving their communities through product—applying lean startup principles and endless optimization—but there hasn't been a concerted attempt at fostering deeper connections; connections that go beyond the ways in which a user interacts with the startup's product. This is unfortunate because users are people, and they are capable of much more than clicks. They can develop deep emotions about a company—its founders, its story, its vision—and these emotions can be expressed through long-term loyalty and patronship. Such an outcome is much more impactful than what can be achieved from the startup's relationship with the VC community.

But how can we foster deeper connections between startups and their communities? This is the question that Alphaworks seeks to answer, and I am incredibly excited to share that I joined the team. At its core, Alphaworks lets startups raise funding from their communities, but you can expect a lot more from us in the future as we explore and champion the idea of "community ownership."  

I closely followed the startup ecosystem's evolution over the past few years. I even tried to accelerate it through TechStars, Startup{ery, @BrandedVC and other projects. I believe that Alphaworks is the most ambitious effort to come around in a while, and that it can be as pivotal to a startup's success as its participation in a top incubator, or its funding by a top VC firm. 

We're just getting started on this mission, so get in touch if you're interested in learning more or even joining the team (yes, we're hiring!).

Branded VC

Back in March, I published a post highlighting bold marketing, community, and value-add initiatives created by startup investors. I really enjoyed exploring the space, and I continued to follow developments as they happened.

Andreessen Horowitz started a podcast. AngelList launched Funds. RRE backed a Bitcoin lobby. Y Combinator started How to Start a Startup. Collaborative Fund started Alignment Holdings and partnered with Circle Up to fund B Corps.  FirstMark launched its third event series, this one focused on design.  And so much more.

It's tempting to diminish these types of efforts, but I believe they deserve credit. At their core, startup investors provide money. It's the startup teams that build the products and businesses. But investor initiatives serve as a catalyst. They educate, create awareness, affect policy, and bring people together. This is important because it's fueling a startup ecosystem, which is stronger and more vibrant as a result. 

Three weeks ago I created a Twitter account called BrandedVC as a mini side project to surface these types of initiatives—the most creative things happening in startup investing. I think the account might appeal to several different groups, including:

  • Investors: to get informed about and inspired by what their peers (viz. competitors) are doing. This is important because VCs should play offense, not defense in attracting startups and LPs. They shouldn't just rely on the firehose of emails that everyone else is also receiving. 
  • Startups: to discover opportunities, and identify investors that provide value beyond the money that they invest. This is important because founders should do everything they can to help their company succeed, including partnering with the best possible people
  • LPs: to discover investors that differentiate and align with their interests. This is important in an environment where most LPs are unable to invest in the top performing funds.

If Twitter isn't your thing, then feel free to signup for the newsletter below. And of course, if you're aware of anything interesting that I should share through Branded VC, please get in touch at geoffreyweg@gmail.com.

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Officially a Lawyer

On Monday, I officially became a lawyer. Being sworn into the New York State Bar culminates a process that started back in 2007, when I was a Junior in college. At the time, I was starting a company called Concert Footprint. It was to be a community for concert goers. Members would be able to track concerts they attended and wanted to attend, share media captured at these concerts, and connect with likeminded members of the community. 

But the startup world was different back in 2007. Resources were scarce. Mentors and investors were hard to come by. And "Web 2.0" sites were under constant legal threats. Starting Concert Footprint in this environment was hard, especially given the legal uncertainty around hosting a large amount of copyrighted work on the platform. Even standard legal tasks such as company formation, fundraising, and trademark registration were extremely intimidating. 

At the same time, I didn't feel stimulated by the finance and accounting courses I had to take to satisfy my Entrepreneurship major at Boston University. I craved feeling connected to people and seeing my work actually solve problems. The lifeless, hypothetical numbers I tangoed with in class didn't do it for me. 

So I decided to get a law degree. While my passion was always to start a business, I felt that the degree would help me confront the regulatory uncertainties that startups so frequently face. I thought that the degree would give me the confidence to navigate the routine legal issues that businesses, and people, confront in everyday life. And I felt that a law degree would give me the ability to work on the very important issues, both in a business and in other paths of a potential career. I wanted to be involved in the complex Board meetings, the contract negotiations, and the legislation drafting for an issue that I care about. (Of course, you don't need a law degree for many of these things, but it definitely helps with the learning curve). 

Going to law school was intense. Endless study sessions in a law library basement. Impossible attempts at memorizing large bodies of complex law. A deluge of readings and assignments. And then there was studying for the Bar.

I went through all of this as a startup person at heart. There were countless times when I got frustrated by archaic language, inefficient processes, and friction-causing laws. I was surrounded by people focused on a client-centered approach to lawyering; not people wanting a law degree to pursue a career in business. There were definitely times when I questioned whether the law degree was worth it, and whether I should have just started a company and pushed through, or simply joined a team to build other skill sets. And of course, I couldn't help but become a vocal critic of modern legal practice and education—on everything from the exorbitant fees to impractical coursework. 

But I made it work. I pursued roles that blended legal education with technology and startups. I landed positions with TechStars, the White House's Open Government Initiative, and with a respected startup law firm. I did work for ICANN, Pew's Center for the Internet & American Life, Google expert James Grimmelmann, tech law scholar David Johnson, and more. I launched and ran the Law Review's website and digital scholarship initiative. I got deeply involved with Law Without Walls (LWOW), a legal sector innovation program that had just launched at the time. And I came to really appreciate the law—it's undeniable importance in making our society function in which ever direction we take it. 


The ornate, 114-year-old court house where I was sworn in.

It's surreal to finally get to this point and to reflect on all that has happened since. It felt great standing in the 114-year-old court house on Monday, saying an Oath, and realizing that I am now an attorney. I look forward to putting this experience to good use. 

Building in Public to Build Loyalty

Being transparent as you develop your business is a great way to build a base of loyal supporters. By discussing your challenges, you generate empathy. By sharing ordinarily confidential data, you gain trust and respect. By asking for feedback on undeveloped projects, you give people a sense of ownership of what you're building. Overall, you can obtain an audience that will route for you, and who will be more willing to buy your product or join your community.

To realize these benefits, however, your transparency efforts must be meaningful and sustained. One-off attempts generally don't cut it. Ryan Hoover (Product Hunt), Danielle Morrill (Mattermark), and Joel Gascoigne (Buffer) have all been incredibly transparent as they develop their companies. And the group deserves credit for popularizing the current build-in-public movement. Two other founders, who I would like to highlight, are the latest to join them.

  • Alex Blumberg—NPR legend Alex Blumberg is documenting his journey towards creating a podcast company via a podcast series called StartUp. Alex knows little about starting a business, so it's incredibly interesting to hear him articulate the challenges he faces. You hear him struggle while pitching investors. You hear his intimate conversations with his wife as he questions his abilities as an entrepreneur. And you hear gut wrenching negotiations over equity splits with a potential co-founder. Alex's podcasts make the empathy pour out of you, and you can't help but want to support him and his company.
  • Zack Shapiro—Zack recently sold his company Luna. Now, he's exploring new startup ideas and sharing his journey through Built in Public, a Medium collection and newsletter. While less dramatic and introspective than Alex's StartUp, Zack's writing provides an inside look at how a successful entrepreneur finds a viable startup idea that he would be happy working on. He openly discusses his influences and passions, and he provides sharp analysis of the ideas he is considering. Zack's approach is less intense than Alex's professionally produced podcast series, but you still feel as though you're apart of Zack's journey, and you can't help but root for him.